The smarter way to sell cars
AI-powered dealer websites and management software purpose-built for UK independent dealers and dealer groups. Convert more leads, move stock faster, and run your business with total clarity.
BMW 3 Series
2022 · Auto · 18k miles
Audi A4 S Line
2021 · Auto · 18k miles
Mercedes C-Class
2023 · Auto · 18k miles
New Leads
24
+18%
Cars in Stock
143
+3
Sales (30d)
£284k
+12%
Conversion
18.4%
+2.1%
Trusted by dealer groups across the UK
Beautiful, conversion-optimised dealer websites
Your dealership's online presence, completely reimagined. AI-powered, performance-first websites that turn browsers into buyers.
AI-Generated Vehicle Listings
AutoWriter crafts compelling, SEO-optimised descriptions from just a reg or VIN. Consistent quality across your entire stock — in seconds.
Smart Search & Filters
Buyers find exactly what they want with intelligent make, model, price, and finance filtering. Faceted search that adapts to your live inventory.
Part-Exchange Valuation
Integrated part-exchange widget with live DVLA reg lookup and CAP HPI data. Capture PX enquiries directly into your DMS.
Finance Calculator
Real-time monthly payment calculations with soft-search eligibility check. Codeweavers-powered finance presentation to boost conversions.
WhatsApp & Live Chat
Meet buyers where they are. WhatsApp Business integration plus AI-powered live chat that captures leads 24/7, even while your showroom is closed.
Mobile-First & Fast
Achieves 95+ Google PageSpeed scores out of the box. Core Web Vitals optimised — because faster sites sell more cars.
AutoTrader Integration
Two-way sync with AutoTrader keeps your listings live and accurate. Push stock updates, pull enquiries, and manage your AutoTrader account — all from within Autofront.
Finance Integration
Multi-lender finance panel with soft-search eligibility. Codeweavers-powered calculators on every listing let buyers see real monthly payments — and submit applications instantly.
See a live demo dealership website
Built with Autofront — fully customised to your brand in hours
One platform to run your dealership
Stop juggling spreadsheets, sticky notes, and disconnected tools. Every part of your business, connected and intelligent.
Intelligent Stock Management
PriceIQ analyses live market data to suggest optimal pricing for every vehicle. Know instantly what to buy, how to price it, and when to move it on.
Lead Management & CRM
Every enquiry captured, scored, and actioned. AI follow-up reminders ensure no lead goes cold. Full customer history at your fingertips.
Sales Pipeline & Deal Tracking
Visual pipeline from first contact to handover. Track deposits, finance applications, and documentation status across every deal simultaneously.
Workshop & Service Scheduling
Digital job cards, bay scheduling, and service history logging. Keep your workshop profitable and your service customers coming back.
Reporting Dashboard
Live revenue tracking, lead sources, conversion rates, and gross profit at a glance. Make decisions based on data, not gut feeling.
Multi-Site Dealer Groups
Manage every site from one central dashboard. Consolidated reporting, shared stock pools, and group-level KPIs across your entire operation.
AI Vehicle Descriptions
AutoWriter generates compelling, SEO-ready listing copy from a reg or VIN in seconds. Consistent quality across every vehicle — no copywriting needed.
AI Background Replacement
Transform forecourt photos into studio-quality images instantly. Remove messy backgrounds and apply clean, branded backdrops across your entire stock in one click.
AI that works as hard as you do
Four proprietary AI models, purpose-built for the UK automotive retail market. Not generic AI — dealer intelligence.
AutoWriter
AI-powered listing copy
Feed in a registration plate or VIN and AutoWriter generates a compelling, SEO-ready vehicle description in under 3 seconds. Consistent tone, accurate spec, and optimised for Google — automatically. Handles your entire stock overnight.
LeadScore AI
Prioritise your hottest prospects
Not every lead is equal. LeadScore AI analyses browsing behaviour, enquiry patterns, and historical data to rank your inbound leads by purchase intent. Your team calls the right people first — every time.
PriceIQ
Real-time market pricing intelligence
PriceIQ scans live market data across AutoTrader, Motors.co.uk, and auction results to suggest the optimal retail price for each car in your stock. Stay competitive, protect margin, and move vehicles faster.
ConvertBot
Your AI sales assistant — 24/7
An AI chatbot trained on your exact stock, finance products, and dealership knowledge. ConvertBot answers buyer questions, qualifies leads, books test drives, and captures enquiries around the clock — even when your showroom is closed.
All AI models are GDPR-compliant and trained exclusively on automotive retail data. Your customer data is never used to train external models.
Up and running in hours
No lengthy implementations, no expensive consultants. Three steps and you're live.
Connect your stock
Import your vehicles via our AutoTrader API integration, CSV upload, or manual entry. Your stock is live in the system within minutes. We handle the data cleansing.
Launch your AI-powered site
Pick a theme, add your branding, and go live in hours — not weeks. No developer needed. Our onboarding team handles domain setup, SEO foundations, and initial configuration.
Grow your sales
Monitor performance in real time. Let AI handle lead scoring, listing copy, and price optimisation while you focus on what you do best — selling cars and building relationships.
No credit card required · Cancel anytime
Plans that grow with your dealership
All plans include a 14-day free trial. No setup fees. No long-term contracts. Cancel anytime.
Starter
Perfect for independent dealers getting started with Autofront.
- 1 dealer website
- Up to 50 vehicles in stock
- Core DMS features
- Lead management & CRM
- AutoWriter AI listings (50/mo)
- Finance calculator
- WhatsApp integration
- Standard support (email)
- AutoTrader & Motors.co.uk feed
Growth
For growing dealers who want to unlock the full power of AI.
- 1 dealer website (advanced themes)
- Up to 200 vehicles in stock
- Full DMS + workshop scheduling
- LeadScore AI & lead prioritisation
- AutoWriter AI listings (unlimited)
- PriceIQ market pricing
- Part-exchange valuation widget
- Sales pipeline & deal tracking
- Priority support (email + phone)
- Advanced analytics dashboard
- Google Analytics & Meta Ads integration
Enterprise
For dealer groups needing multi-site management, white-label, and API access.
- Unlimited websites & locations
- Unlimited stock
- White-label platform
- Full API access
- ConvertBot AI chatbot
- Custom integrations
- Dedicated account manager
- SLA-backed uptime guarantee
- On-site onboarding & training
- Group-level reporting & KPIs
- Custom pricing & billing
All prices exclude VAT. Annual plans are invoiced upfront. View full feature comparison →
Trusted by dealers across the UK
Real results from real dealerships. Here's what our customers have to say.
“Autofront transformed how we operate across our three sites. The AI pricing tool alone saved us hours each week, and our online enquiries have increased by 41% since launch. The DMS is clean, fast, and actually intuitive — something our old system was never accused of.”
James Whitfield
Director · Whitfield Motor Group, Manchester
“The LeadScore AI is genuinely game-changing. We were drowning in enquiries with no way to prioritise. Now our team knows exactly who to call first, and our test drive conversion rate has gone from 18% to 27%. Autofront paid for itself in the first month.”
Sarah Patel
Sales Manager · Apex Prestige Cars, Birmingham
“We were sceptical about moving away from our old DMS, but the onboarding was seamless — we were live in under 4 hours. The website looks incredible and our Google rankings have improved significantly thanks to the AI-generated content. Would not go back.”
Craig Thompson
Dealer Principal · Thompson & Sons Motors, Leeds
Works with the tools you already use
Plug into your existing workflow from day one. Native integrations with the UK's leading automotive tools and services.
AutoTrader
Marketplace
Motors.co.uk
Marketplace
CAP HPI
Data & Valuations
Dealerweb
DMS Integration
Codeweavers
Finance
Google Analytics
Analytics
Meta Ads
Advertising
WhatsApp Business
Messaging
Xero
Accounting
20+ more
Integrations
Don't see your tool? Request an integration →
A new UK company with strong data and AI expertise
Autofront Limited is a new UK-based company with a wealth of knowledge in data and AI. We are building software that gives car dealers clearer insight, better automation, and measurable growth.
AI-first product mindset
We design practical AI features that help dealers make faster decisions, reduce manual work, and convert more leads.
Deep data knowledge
Our team brings years of hands-on experience across automotive data pipelines, stock quality, and digital retail operations.
Built in the UK
Autofront Limited is a new UK-based company focused on delivering modern tools for independent dealers and dealer groups.
Ready to transform
your dealership?
Book a free, no-obligation demo. See exactly how Autofront works for your dealership in under 30 minutes.
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